Portfolio

Real-World Impact - Deep Strategic Roots

At Eddyline Ventures, every engagement is more than a project: it's a strategic partnership built on decades of experience, proprietary frameworks, and a library of proven collateral. From scaling deep-tech startups to guiding digital transformation in high-growth SaaS firms, our portfolio showcases the breadth and depth of outcomes we help deliver.

What sets us apart is not just our experience but the intellectual property, templates, and toolkits we've refined across industries and business models. This cumulative knowledge allows us to rapidly add value, whether designing a scalable operating model, shaping go-to-market execution or navigating complex organisational change. Explore how we've helped ambitious companies unlock clarity, attract investment, and scale with confidence.

Our Work →
Transforming Strategy into Scalable Impact

AI-Driven Neuroscience Spin-Out Securing Early-Stage Funding

Deep-Science Biotech University Spin-Out

Raising Finance

Context

Eddyline Ventures partnered with an early-stage biotech PaaS (Platform as a Service) spin-out from a leading UK university aiming to transform mental healthcare with innovative biomarker discovery and AI-driven analytics.

Approach

We provided strategic clarity, facilitated investor engagement, secured angel investment alongside a Biomedical Catalyst grant, and integrated agile operational guidance.

Outcome

The spin-out secured crucial early-stage funding, delivered its neuroscience project, and is now positioned for the next funding round and strategic scalability.

Autonomous UAV Software Scaling with Agile Execution

Autonomous UAV Software Company

Infrastructure to Enable Growth

Context

The UAV software company faced operational inefficiencies and a disconnect between commercial and technical teams, limiting scalability and market positioning.

Approach

We implemented a comprehensive digital transformation using an agile operating model backed by a balanced scorecard and data-driven KPI management.

Outcome

The company scaled its SaaS operations, improved efficiency, and enhanced market valuation, paving the way for sustainable growth and a strategic exit.

TV Production Firm Optimizing Strategy & Governance

Ambitious Independent TV Production Firm

Board Governance & Strategic Exit Planning

Context

The production company needed strategic advice to enhance governance structures, streamline agile execution, and prepare for a future strategic exit.

Approach

We introduced robust governance frameworks, agile processes, and data-informed transformation programmes to align the executive team and stakeholders.

Outcome

Improved governance and agile operational enhancements increased the company’s attractiveness to potential acquirers and set the foundation for sustainable growth.

Cybersecurity Company Scaling with AI-Driven Strategy

Early-Stage Cyber Security Company

Empowering Strategic Growth

Context

The cybersecurity firm faced internal challenges that hindered growth, scalability, and market positioning.

Approach

We redesigned their operating model using agile methodologies, aligning technology, processes, and AI-enhanced cybersecurity measures.

Outcome

The company achieved over 100% revenue and profit growth within six months and established a scalable foundation for ongoing expansion.

Manufacturing Software Company

Post-Merger Transformation & Growth

Context

A UK-based manufacturing software company had stalled following a merger. Operational inefficiencies, cultural misalignment, and a lack of strategic direction were undermining growth potential and the path to exit.

Approach

We were engaged as interim CEO to lead the post-merger integration and reposition the business for accelerated scale. We restructured commercial operations, aligned internal systems, and introduced metrics-based leadership with a focus on CAC/LTV and churn control.

Outcome

Within 12 months, Monthly Recurring Revenue (MRR) increased by 26%. The business exceeded SaaS efficiency benchmarks and was successfully prepared for exit, delivering value for the owner.

Middle East Space Launch Strategy and Commercialisation Framework by Eddyline Ventures

Middle East Space Launch Programme

Strategy for Sovereign Capability

Context

A national space agency in the Middle East aimed to develop sovereign launch capability. The organisation lacked commercial frameworks, strategic clarity, and operating models aligned to global benchmarks.

Approach

In partnership with an international infrastructure consultancy, we advised on commercialisation strategy, regulatory design, and international market positioning. We provided input on operating structures and stakeholder governance.

Outcome

The project provided the agency with a clear strategic pathway to launch readiness, helping them progress toward regulatory approval and global partnerships while building internal capacity for delivery.

Strategic Enablement for Space & Robotics Giga-Project in the Middle East by Eddyline Ventures

Middle East Space & Robotics Programme

Strategic Enablement for Mega-Project Innovation

Context

A pioneering giga-project in the Middle East required strategic support for its advanced space and robotics programmes. With significant investment already committed, they sought expertise to align project ambition with delivery capability.

Approach

We partnered with a global consulting firm to assess programme maturity, define success metrics, and advise on delivery structures. This included commercial planning, roadmap design, and operating model recommendations for high-tech innovation at scale.

Outcome

The client was equipped with robust programme management frameworks and implementation guidance to accelerate progress and attract global collaborators, while embedding scalable strategic governance.

Commercialisation Strategy for University Spin-Out Mental Health SaaS Platform by Eddyline Ventures

University Spin-Out Mental Health Innovation Company

Innovation Commercialisation

Context

A Russell Group university sought to spin out a digital health product developed by a leading research centre in mental health interventions. The team required strategic recommendations to transform an academic project into a viable commercial SaaS company.

Approach

We led a feasibility and risk assessment to explore spin-out readiness, defined multiple strategy scenarios, developed the proposed operating model, and set out a comprehensive roadmap for spin-out execution, including funding and team considerations.

Outcome

The university received a clear, actionable plan for commercialisation and investor engagement. Spin-out risks were mitigated, enabling confidence in next steps and stakeholder alignment around future direction.

Alasdair Pettigrew

Professional Profile - Leadership in Strategy, Transformation & Growth

With 35 years of experience spanning technology strategy, corporate transformation, and venture-backed growth, Alasdair Pettigrew has built and scaled businesses at the intersection of innovation and commercialisation. His career includes 22 years in the corporate world —working with BAE Systems in military aerospace engineering and IBM as a technology consultant — followed by 13 years as an entrepreneur, leading companies through digital transformation, SaaS growth, and go-to-market execution.

Alasdair believes that true, sustainable business transformation is only possible when organisations balance people, process, and technology effectively. He has successfully applied this philosophy across cloud software, AI, ML, data-driven strategy, and agile enterprise adoption, helping companies streamline operations, optimise workflows, and accelerate scalable growth.

As the former CEO of BOXARR (and still a shareholder), a deep-tech SaaS AI company, he led engagements with Airbus, Boeing, Raytheon, and the US NAVY, demonstrating how data analytics and AI-powered decision-making can unlock efficiency in complex systems. Today, Alasdair leverages his deep industry knowledge and extensive network of investors, accelerators, and strategic partners to help technology businesses, SaaS startups, and digital-first enterprises refine their strategic direction, secure funding, and scale effectively in highly competitive markets.

Connect with Alasdair on LinkedIn: